eBay introduced its seller-focused advertising marketing campaign ‘eBay. Export Ka Professional’. The marketing campaign demonstrates how eBay serves as a spouse to Indian dealers enabling them to scale their enterprise globally.
The pan-India virtual and OTT marketing campaign objectives to resolve the ache issues of Indian exporters and highlights the answers supplied through eBay to triumph over those demanding situations as a spouse to the enterprise. It additional explains how the platform charters a a success export adventure with the proper of equipment, account control and improve for every exporter. Export Ka Professional, a seller-first marketing campaign communicates to its target audience via a couple of video property which might be launched in a phased means.
The grasp movie opens at a Yoga studio with two acquaintances having a dialog whilst figuring out. Probably the most two is sharing his frustration in regards to the demanding situations he’s dealing with whilst doing cross-border export enterprise. He additional discusses how different international marketplaces act as competition, now not companions, impacting his enterprise efficiency and total good fortune in international markets. A fellow member of the category overhears their dialog and introduces eBay as a seller-first platform which serves as an consultant and helps the enterprise. He additional stocks how eBay assists in organising flourishing companies and maintaining them to grow to be globally aggressive.
Pavan Ponnappa, Head of Classes and Advertising and marketing, at eBay, stated, “This marketing campaign is a reiteration of our seller-first way and enabling Indian dealers to construct a world export enterprise on eBay. The eBay market provides dealers get entry to to 190 markets and the equipment to marketplace their merchandise to thousands and thousands of patrons around the globe. The marketing campaign “Export ka Professional” illustrates the demanding situations confronted through B2C dealers on different export marketplaces and the way those ache issues are solved for them on eBay. We proceed to concentrate on being the spouse of selection for dealers to construct a successful enterprise whilst keeping up their peace of thoughts.”
Sagar Nidavani, Founder Clevertize, added, “The theory to pitch eBay as an ‘Export Ka Professional’ stems from how the logo has a single-minded center of attention on vendor good fortune. The communique is crafted after an in-depth learn about of the issues that the present exporters on different platforms are dealing with. Be it a loss of keep an eye on over product pricing or competing with the in-house manufacturers of the market for enterprise. eBay places the vendor first through serving to them navigate the waters of export with their huge enjoy. Our function via this marketing campaign is to determine eBay as the most well liked selection for exporters around the nation.”